![]() “100×100” is B/R Gaming’s first piece of linear content designed first and foremost for a TV audience. “It’s on both platforms, and they’re differentiated experiences,” Dill said. ![]() The first season of “Underrated” garnered over 18 million views across platforms, leading B/R to produce a second season earlier this year - but it remains a digital-first show, appearing first on the B/R app before an edited version airs on TBS. Last year, B/R dipped its toes into this field through the show “Underrated,” which gives professional athletes an opportunity to improve their in-game ratings in titles such as Madden NFL and FIFA. The crux of the initiative is the creation of linear televised content rooted in the gaming and esports communities. “But really, having B/R Gaming be the umbrella for those cultural elements together - that’s what I’m really talking about in terms of it being an evolution.” ![]() “We’re really just taking what B/R Gaming had done on a lesser scale, giving it the proper resources and the proper attention, and then letting ELeague also really stand for the competitive scene in a way that allows them to be great,” Dill said. B/R Gaming’s latest reinvention is different, said Turner Sports vp of esports Jennifer Dill, because it involves an unprecedented level of collaboration between Turner’s sports and esports brands.
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